PRIVALIA SUCCESS STORY

HOW MARKETPLACE PRIVALIA ACHIEVED 7% INCREASE IN CONVERSION RATE

privalia

INDUSTRY

Fashion marketplace

Privalia is an online fashion outlet from Vente-Privee Group. More than 18,000 new members visit Privalia every day, around two times a week searching discounts of up to 70% off retail prices

THE CHALLENGE

Privalia wanted to improve and automate their suggestion section with smart product recommendations optimized for conversion and to solve out-of-stock problems.

THE SOLUTION

Privalia added the Similar Recommendation solution from Wide Eyes to enhanced its recommendation engine by adding personalization.

THE RESULTS

By adding Similar Recommendations, Privalia is keeping the user journey alive until they find exactly what they are looking for, totally aligned with the smart shopping experience Privalia wants to provide.

INSIDE PRIVALIA’S SUCCESS

Privalia customers are often frustrated when they find that what they want to buy is out of stock. In order to overcome this challenge and deliver a better user experience, Privalia suggest visually similar items (pre-filtered by size and price) as an alternative.

“Wide Eyes enhances our customer experience making easier and more relevant the Privalia’s offer discovery”

Eduardo Llorens
Product Owner