ONLINE PURE PLAYER SUCCESS STORY

HOW TO INCREASE APP ENGAGEMENT AND USER RETENTION

ONLINE PURE PLAYER

INDUSTRY

Online Retail

This is a leading online retailer in Russia and CIS. Its traffic is steadily increasing to over 20 million unique users per month, and offers more than 3 million products and 1000 international and local brands in fashion

THE CHALLENGE

The main goal was to help customers find products faster. Their e-commerce catalog is made up of more than three million products, so even by using several filters, it was not easy to find relevant results and accurate search results.

THE SOLUTION

The Wide Eyes Search-by-Image Solution provides speed and simplicity to the shopping experience, giving their customers instant gratification in one click. This fashion retailer is taking impulse buying to new heights.

THE RESULTS

The online retailer has seen an increase of the average check, the number of items in the basket and app retention.

INSIDE CUSTOMER SUCCESS

Inspiration is everywhere – streets, magazines, Instagram, stores… – and customers capture these inspirations with their smartphones. Connecting these images automatically withtheir e-commerce catalog became a priority.

“Visual Search on the image allows shoppers to create looks from different items of the wardrobe, so we are counting on the increase of the average check and the number of items in the basket. Also, thanks to visual search feature people will often download and run our application.”

iOS Product Manager