MERCAUX SUCCESS STORY

How AI is empowering the sales team to maximize sales and customer satisfaction in-store

LOGO MERCAUX

INDUSTRY

B2B Retail Platform

Mercaux is the leading retail platform enabling in-store digital transformation and sales person empowerment by connecting offline and online channels. Companies like Nike, Benetton, French Connection trust them

THE CHALLENGE

Mercaux wanted to set up a visual browser into their mobile platform to improve knowledge and effectiveness of sales people.

THE SOLUTION

The Similar Recommendation feature brings outfit suggestions, product and cross-sell recommendations into the hands of sales associates to improve in-store customer experience.

THE RESULTS

Similar Recommendation optimizes the product search process bringing more accurate results, higher visibility and rotation of available products. This results in increased capacity of sales team and boosted store conversions.

INSIDE MERCAUX’S SUCCESS

On the shop floor, sales people engage customers with outfit recommendations and alternatives providing a personalised shopping experience.

Wide Eyes helps Mercaux empower sales people by instantly showing customers product alternatives thanks to their ultra-fast image recognition technology. This results in increased basket sizes in-store and ensures customers are able to easily find the right products in-store.

Olga Kotsur
CEO